Praising ECBA’s work as “exemplary” and noting “the exceptional outcome achieved,” on June 16, 2017, Justice Shirley Werner Kornreich of the New York Supreme Court, New York County, granted final approval to ECBA’s settlement of a long-standing putative class action against the Metropolitan Museum of Art. The case, Saska et al v. Metropolitan Museum of Art, challenged the Museum’s practice of charging admission fees to visitors and failing to adequately disclose the Museum’s “pay what you wish” policy. The suit alleged that the Museum’s signage and online advertising misled visitors into paying the full advertised “price” for admission to the Museum, when, in fact, the Museum’s policy is to allow visitors to pay as much or as little as they wish.
Under the settlement, the Museum must revise its signage and online advertising to prominently describe the admission fees as “SUGGESTED” and to include the legend: “THE AMOUNT YOU PAY IS UP TO YOU.” In addition, the Museum will require third-party vendors of admission tickets to disclose the Museum’s “pay what you wish” policy, and will train cashiers and other Museum employees interacting with the public to explain the “pay what you wish” policy to visitors to avoid any confusion. ECBA’s Andrew G. Celli, Jr., Matthew D. Brinckerhoff, and David Lebowitz handled the case.