A settlement has been reached in a 2013 case brought by ECBA against the Metropolitan Museum of Art. The case, Saska et al v. Metropolitan Museum of Art, challenged the Museum’s practice of charging admission fees to visitors and failing to disclose the Museum’s “pay what you wish” policy. The class action suit alleged that the Museum’s signage and online advertising mislead visitors into paying the full advertised “price” for admission to the Museum, when, in fact, the Museum’s policy is to allow visitors to pay as much or as little as they wish.
Under the settlement, which is subject to court approval, the Museum will revise its signage and online advertising to prominently describe the admission fees as “SUGGESTED” and to include the legend: “THE AMOUNT YOU PAY IS UP TO YOU.” In addition, the Museum will require third-party sellers of admission tickets to disclose the Museum’s “pay what you wish” policy, and it will direct cashiers and other Museum employees interacting with the public to explain the “pay what you wish” policy to visitors to avoid any confusion. ECBA’s Andrew G. Celli, Jr., Matthew D. Brinckerhoff, David Lebowitz, and Ted Oxholm handled the case. The lawsuit and the settlement received extensive press coverage.